Privacy Policy
Last updated: December 12, 2025
Introduction
This Privacy Policy describes how Block Breaker 2D ("we", "our", or "us") collects, uses, and shares information when you play our game. We are committed to protecting your privacy and being transparent about the data we collect.
Information We Collect
1. Anonymous Authentication
Block Breaker 2D uses Unity Anonymous Authentication to identify players without requiring personal information. This creates a unique anonymous identifier for your device that allows us to save your game progress and scores.
- We generate an anonymous user ID when you first play the game
- This ID is stored locally on your device
- No email address, phone number, or personal identifiable information is collected through authentication
2. Player Names
Players can optionally set a display name that will appear on the global leaderboard. This name is:
- Voluntary and can be changed at any time
- Displayed publicly on the leaderboard alongside your score
- Not used for any other purpose than leaderboard display
3. Leaderboard Data
We collect and display the following information on our global leaderboard:
- Player display names (if set by the player)
- Game scores
- Anonymous player identifiers
This information is visible to all players who access the leaderboard feature within the game.
4. Unity Ads
Block Breaker 2D displays advertisements through Unity Ads. Unity Ads may collect certain information to provide relevant advertisements:
- Device information (device model, operating system version)
- Advertising ID (IDFA on iOS, AAID on Android)
- IP address
- Gameplay information (time spent in game, interactions with ads)
- General location information (country/region level)
Unity Ads operates as an independent data controller. For more information about how Unity processes your data, please review Unity's Privacy Policy at: https://unity.com/legal/privacy-policy
How We Use Your Information
We use the information we collect for the following purposes:
- To maintain your game progress and save data
- To display your name and score on the global leaderboard
- To enable multiplayer and competitive features
- To improve game performance and fix bugs
- To display relevant advertisements through Unity Ads
Data Sharing
We do not sell, trade, or rent your information to third parties. The only third-party service with access to your data is:
- Unity Technologies: Provides authentication services and advertising through Unity Ads. Unity may collect and process data as described in their privacy policy.
No other third parties have access to your data.
Data Retention
We retain your anonymous user ID, display name, and leaderboard scores for as long as you continue to use the game. If you uninstall the game and do not return, your data will remain in our systems but will become inactive.
Your Rights and Choices
You have the following rights regarding your data:
- Change Your Display Name: You can change your leaderboard name at any time within the game settings
- Opt-Out of Personalized Ads: You can limit ad tracking through your device settings (iOS: Settings → Privacy → Advertising → Limit Ad Tracking; Android: Settings → Google → Ads → Opt out of Ads Personalization)
- Delete Your Data: You can request deletion of your data by uninstalling the game, which will stop data collection
Children's Privacy
Block Breaker 2D does not knowingly collect personal information from children under the age of 13. Our use of anonymous authentication means we do not collect information that can identify individual players, regardless of age.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email: privacy@zexware.com